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5 best blogging platforms of 2019:

If you have embraced the path of digital marketing to reach out to your B2B clients, then undoubtedly your website is the most vital part in the process. The foremost aim of a business owner is to make his website visible enough to ensure the increase of users. By posting regular and high quality blogs and relevant content about the appropriate keywords on your website, it will enable the users or audience to reach your website easily.


Importance of blogging and blogging platforms:

A good blog will make your clients interested in communicating with you. A rich and lucrative blog that provides the basic information about the website and also acts as a user helpdesk by resolving the customers’ queries, replying timely is extremely necessary for a business. It is to be remembered that by means of a productive blog, you are establishing a relationship with the leads, nurturing them through the customer journey. In other words, blogs provide another source to deepen the connection with the valuable customers. Blogging platforms cater the needs of the bloggers and provide solutions along with strengthening the importance of the blog content. In this article we will help you to choose among the millions of blogging platforms by providing brief facts about the most popular blogging sites.


  • Blogger- This is a free blogging service by Google and offers a quick and trouble-free way to create a blog for non tech users. Blogger is available in 60 languages and allows its users to choose from various templates and then customize them. Blogger has also launched mobile applications for mobile friendly users and focuses on both Android and IOS. This platform also provides dynamic mobile views for the blogging compatibility with mobile devices and  smart phones.


  • Tumblr- Tumblr is a micro blogging platform with social networking features such as sharing tools and others. It was found by David Karp in 2007. It allows users to post multimedia and other content in a short form blog. It appears with a limited set of features that cannot be extended. The dashboard, queue, HTML editing and tags are few of the most prominent features of Tumblr.


  • Medium- Developed by Evan Williams and launched in 2012 , Medium is a successful community of writers, bloggers, journalists and experts with limited social networking features.


  • Squarespace- It is a private American company that provides software as a service for website building and hosting. This helps you create an impressive and responsive website with the use of various layouts and designs. It mainly focuses to help start up business owners to build an online presence. At present, Squarespace hosts more than one million websites.


  • Ghost- It is a completely free and open source blogging platform written in Javascript and designed to simplify the online process of publishing for individual bloggers. It is free to download and use.


   A blog is extremely necessary to your online content marketing strategy  if  you own a small business or a multinational company. Productive blogs encourage traffic to your website, increase SEO, position a specific brand as an industry leader and also develop better customer relationships. So before diving in the list, it is important to know what exactly are you looking for in a blogging platform.