You may already be familiar with advertising roofing services via offline methods. Here are a few of the most effective ways to market your business without the use of the internet.
1. Personal selling aka free roofing lead generation
Also known as face-to-face selling, personal selling includes door-to-door marketing and cold-calling, where you or a salesperson tries to convince a potential customer to buy the service.
2. Outdoor roofing advertising
Roofing ads in specific locations can be a highly effective way to draw attention to your business. Location is everything when it comes to out-of-home advertising. Target your ad at the demographics of people who are more likely to be interested in local roofing services.
3. Yellow Pages for roofing marketing
Whether you advertise in the book itself or its digital counterpart, the Yellow Pages is a tried-and-tested marketing method that still works well today. There are also many other online directories where you can post your roofing ads for free.
4. Canvassing for roofers
Canvassing is old-school, but it works, providing the opportunity for you to add a personal touch to your roofing advertising. Choose your moments wisely to make the most of this method — for a roofing company, perhaps the best time to canvass would be after a storm.
5. Direct Mail for residential roofing jobs
Direct mail can still get you quality roofing leads if done correctly. Long-form, copy-heavy letters don’t work well in the age of instant gratification, but postcards and leaflets can still grab the attention of prospective customers. You can tailor your mail to include a specific offer or call-to-action that helps you measure its effectiveness.
6. Trade Shows for commercial roofing leads
Trade shows don’t just provide the opportunity to check out your competition; you can also create business partnerships, company awareness, and new leads. Make sure anybody who stops by your booth gets a freebie they will consider valuable. Perhaps you could provide educational content on residential roof repairs and home improvement. Finally, ensure you properly follow up with anyone you meet.
7. Networking for roofing companies
Go to local meetups for business owners and tell other attendees all about your roofing company. It is also a good idea to try and forge business relationships with property management companies and real estate firms who may require your services, as well as joining your local Chamber of Commerce.
8. Alliances with other contractors
DIY stores, home improvement businesses, landscaping companies, and handymen are all potential partners. You never know when their customers may need a roofing expert. Supply contractors with brochures or business cards to give to their clients.
9. Free roof inspections and estimates
Your offer can make or break a campaign. By offering free inspections and estimates, you’re opening the door to new business. Make sure you follow up with each customer.