Writing SEO-friendly content requires proper skill. To keep a reader-focused, you must think about and consider the skeleton of the content & keep it more engaging, informative, and compact. If the readers understand the topic, they must be inclined to share the content over the internet and social media. It helps increase search engine rankings as well as website traffic. Here are a few tips that should be considered to make SEO-friendly content. Writing SEO-friendly content is important to optimize your site. You want to make sure it’s fully optimized with quality information and presentation. So here are a few writing tips for SEO-friendly content that ranks.
Before you go anywhere, you try to locate the place using your GPS. Likewise, you need to do keyword research. Keyword research is about hitting and touching on the relevant topics that matter to your target audience. If your content is not getting any volume or traffic then you’re wasting your time and money. It’s more like taking a cab without a destination set. The driver will aimlessly roam around.
Pick a general topic keyword that your audience wants to know more about. Use Google Keyword Planner to find the keyword and check how much volume it generates in search traffic. For instance, the keyword “SEO” attracts 1.4 million hits in a month. It’s because ‘SEO’ is a short-tail keyword, just one word. Though it attracts a lot of traffic and search volume, it would be harder to rank due to its keyword density. So pick a general topic long-tail keyword that you can optimize for your article and your readers.
Consider your general keyword as a meal that you’d love to serve your users. Breaking it down into other keywords is like collecting the ingredients and sharing the food with your users. It is essential to write SEO-friendly content. For instance, if you pick “dogs” as a topic then your related keywords will be dog breeds, dogs for sale, etc. These related searches keyword are called Latent Semantic Indexing (LSI). LSI keywords provide context to Google’s search crawlers and answer the questions your users are asking.
Now that you cracked your LSI keywords, you should read other blogs and articles on the topic that rank on the first page of the search engine. You should check how other articles are playing with the keywords in their content. You should check where they have placed their keyword. This basic research can add credibility to your writing. There is a good reason that they are ranked on the first page of the search engine on their keywords. It happens because their SEO articles have authority, relevance, and trust.
We hire an interior designer to decorate our rooms. The same rule applies to your articles. You need to format them properly. You should welcome your readers to a place that offers a lot of space. Write and format articles that are eye-soothing for them. Means you should keep it easy to read. Use subheadings and bullet points in your article. You need to ensure that your feature image is optimized for SEO.
If you’re using Content Management Systems (CMS) like WordPress, it probably comes with a basic Yoast SEO Plugin. The best thing is that Yoast tells you exactly what you need to do to rank your article on Google. These are like key phrases in the title, keyphrase introduction, keyphrase heading, etc.
Thorough keyword research is of utmost importance for creating any content whether it’s a blog or an article. In SEO, keyword research is a way of finding search terms that consumers can enter into Google, Bing, and other search engine when searching for proper information over the internet. Couples of tools that are mostly used for keyword research include SEMrush and Google Keyword Planner. Key benefits of keyword research include:
Appropriate headlines and subheadings play a big role in making SEO-friendly content. Undoubtedly, they make the content very easy to understand for the readers. Subheadings help to scan the page & tell the structure of the content. Keyword saturation can also be increased by these two elements. Apply the following tricks to make the headlines & subheadings SEO friendly.
A 100% unique & original content reflects your authority this means when your potential clients, partners & consumers will see the content; they will get more trust & confidence in your products or services. The importance of making the content original and unique include,
A meta description is a synopsis of the entire content that the search engines like Google always use to represent in the search result. It’s essential to make the description more informative & appealing to encourage people to click the post. A meta description must describe when the content is about & include appropriate keywords. The character limit of a meta description shouldn’t be more than 160 characters.
Nowadays, SEO-friendly content like blogs, articles, press releases, corporate blogs, and business & product descriptions plays a vital role in boosting your online business and generating revenue. It can also lead to more shares, links, tweets & returning consumers to the website.
